Why: He is the new muse for KARL LAGERFELD!! He banked big campaigns this season. He is the new face of Chanel (Designer: KARL LAGERFELD) The new face for well..KARL LAGERFELD brand and the new face of Fendi which was photographed by who else? KARL LAGERFELD!! hey if Karl loves him and we all love him. Click here for his Fendi ad.